The dominant narratives about food and agricultural systems are currently shaped by a culturally homogenous lens. We believe that a vital part of narrative shift is crafting forward-thinking media projects, uplifting underexplored stories and cultural connections for less visible and frontline communities. We need the power of this media to shape beliefs, inspire empathy and collective action to give rise to a different world. As part of our work, we recognize the media makers that are working to revolutionize the food media landscape and cultivate transformational systemic change.

Each year, Food & Farm Communications Fund's Impact Media Award spotlights emerging and influential media makers and platforms that are amplifying the voices and stories of everyday folks working to build more sustainable and resilient agricultural systems—addressing the cultures, narratives, and challenges that significantly impact our communities and ecosystems.