Spotlights Black Farmer Fund
Black Farmer Fund invests in Black food systems in the Northeast by bringing capital, business support, and community connections to Black Farmers and Food Business owners. They believe Black farmers, business owners, and land stewards should benefit equitably from financing, intellectual capital, technical assistance, networking, and public policies. BFF aspires to see a thriving and racially-just Black agricultural ecosystem to build generational wealth and expand food education within the Black community. In 2022, FFCF funded BFF’s effort to share narratives through social media campaigns and video storytelling that oppose ideas about Black farmers that center on scarcity and instead focus on abundance, supporting Black food business owners as they navigate owning a business, and educating potential investors and recipients of funds on why this work is so important. By providing opportunities for folks to feed themselves and their communities, BFF’s work is continuing a legacy of Black change-makers that have been creating food cooperatives, developing land trusts, and starting collective-led businesses to sustain and feed their communities since reconstruction.
Black Farmers and Food Entrepreneurs should be leading the conversation around solving food apartheid in Black communities….Through our [communications] we are providing Black Farmer Fund Staff, Fund Recipients, Investment Committee, Board and Community in the Food Industry the space to share their perspectives, personal stories, and opinions as they relate to our work.
Project Objectives
- Deep narrative building, bringing educational resources to Black communities, highlighting the importance of community wealth building to build community power, and uplifting Black ancestral legacy in agriculture via earned media efforts
- Acquisition of and training on software like Meltwater to support pitching and placement in digital and print media
- Developing media collateral for public relations, fundraising and community engagement
One of the ways that we create community wealth is by placing the power of how, and where, money gets distributed into the community of Black agricultural workers and owners themselves, so they are dictating where the money goes.
Impact
BFF developed and implemented their multiprong communications approach as a lead to the formal launch of BFF 2.0 campaign in 2023. As part of that process they developed a stunning video series intended to share the narrative of Black farmers as community members acting in their freedom and thriving on the land. They worked with a media strategist to promote and uplift the videos, build support for BFF, and connect Black farmers. In 2022, BFF secured over 30 broad platform media placements, including in Essence, Modern Farmer, FERN, Civil Eats, and Whetstone Magazine. They were featured in NPR with over 37 million followers and Health line media with over 1 million followers. Immediately following the BFF 2.0 launch, the BFF co-founders were awarded a James Beard Award. Within the first year of launch, BFF 2.0 raised the first $1,000,000 of their $20,000,000 goal. With past investments in eight projects that provide 95% of goods and services sold locally and generating $610,000 in revenue, BFF has been strengthening the regional food sovereignty movement.
